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"The Case for Strategic Flexibility"
June 4, 2008
Featured Speaker
Michael Raynor
Distinguished Fellow
Deloitte Research
Uncertainty and risk are part of today’s business
landscape. How to plan strategically and
make decisions in light of continually changing market dynamics is one of the
principal challenges leadership teams are facing. The Strategy Paradox provides some
interesting insights and options for thinking and planning in adaptive ways
that minimize risk in dynamic and often turbulent environments.
On June 4, Michael Raynor, Ph.D., Distinguished Research
Fellow at Deloitte will discuss the concepts of “Requisite Uncertainty” as a
design principle for coping with environmental turbulence and “Strategic
Flexibility” as an organizational mechanism for combining commitment with
agility. David Lewin, Neal Jacoby Professor of Management at the Anderson School will introduce Michael Raynor and
provide faculty comments.
Traditional, and effective, methods of setting and executing
strategy are premised on hard-to-reverse commitments to specific ways of
creating and capturing value. But when
the future is difficult, or impossible, to predict with sufficient accuracy,
this makes organizational success a matter of luck rather than skill. Agility might be a good way out, but agile
companies finish second to lucky ones.
How can organizations be both committed and adaptable? That is the goal of "Strategic
Flexibility," a way of thinking, organizing, and acting that makes it
possible for firms to be committed to specific strategies, yet still able to
respond to unpredictable changes. And
the specifics of this approach will surprise you: an emphasis on hierarchy, an avoidance of
alignment and common visions of the future among top leaders, and low levels of
autonomy for operating unit managers.
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